Established 15 years ago, Transaction Focus has successfully established itself as a highly adaptive and competitive outsourced sales and marketing company, with a client base of over 20 companies. Transaction Focus works with a diverse mix of clients from the media, IT, technology, communications, and travel sectors.

Transaction Focus is led by Charles Smee who has over 28 years experience of field and telephone direct sales, call centre management, sales force motivation sales promotion, advertising and trade marketing. He has worked for mainly blue chip multinationals worldwide in a range of sectors; FMCG, Industrial products, Publishing and TV.

Charles is supported by an extensive team of sales and marketing professionals all from the highest levels of management with specialist knowledge in the travel, luxury goods, telecommunications, technology, food, fmcg and management consultancy.

Transaction Focus offers a comprehensive brand centric and practical service to maximise the value of your customer transactions in the short and long term. We call it Transaction Marketing ™.
Put simply, we ensure that you retain the most profitable clients; it is the smartest way to make money and stay in business.
We are sales and marketing professionals who focus on the job in hand, either independently or alongside your sales and marketing team.
We work as sales people simultaneously as observers (even anonymously if you like) to analyse sales performances, Brand Performance Indicators and other Key Performance Indicators (KPI’s).


Mindful, Confidential and Rapid Reaction.
Transaction Focus works mindfully, confidentially and rapidly towards your objectives with true cultural understanding and a sense of overriding mission.
All our consultants, trainers and interims are highly experienced people; they have operated in a range of environments, internationally and within the UK.

We create outsourced sales, telemarketing and telesales functions on your behalf. Personnel are hand picked and trained with great care around core members of our virtual team who have worked with us for a number of years.
As our teams are experienced and have functioned in similar environments, the learning curve and product familiarisation period needed before achieving results is shorter.

Whatever work we undertake on your behalf is covered by a comprehensive Contract and a Non Disclosure Agreement plus a Non Circumvention clause at inception. This protects our respective positions, prevents misunderstandings and ensures that competitors are not alerted to your plans until you are ready to reveal them.
What we are and what we are not.
Effectively we become a seamless “white labelled” extension of your own sales and marketing operations where these already exist. Transaction Focus provides new resource in those territories and jurisdictions which you are market testing for the very first time.

We are achievement orientated professionals 100% dedicated to working for you for the hours and time durations we both agree.
We are not “commission agents” or contractors with divided loyalties and work on a basis of mutual trust, loyalty and co-venturing.

Ideally, Transaction Focus works with clients who want to grow; who are passionate about implementing change, and who recognise that this may take time, effort and rigorous challenging to existing ways of working.
Obviously there is a balance to be struck between results and the pace of change but achieving rapid results will mean changing mindsets of key staff as well as those at the “coalface”, and minimising the number of phases and decision points for the work.

Preparation and Research not Guesswork

We do not believe in “flying blind” or taking work for the sake of it.
Just as an airline pilot plans his route and files a flight plan, all markets we enter are researched carefully prior to the market entry process and subjected to a Sales and Marketing Implementation Plan, so that only the tailor made mixture of people and financial resources to meet your objectives is deployed.

In cases where you have already undertaken such research, we will incorporate it into our preparatory work and extend it to bring it fully up to date as required.
Using this approach is cost effective, efficient and mitigates against the risks of over committing, getting it wrong or creating unwelcome competitor reaction before you are fully prepared to deal with it.
Where we identify emerging issues that arise from changing circumstances, these are brought to your attention so that our approach can be adjusted to ensure a successful “sales mission” rather than creating mission creep.


Charles Smee, our founder has 30 years experience of Advertising, Sales Promotion, Sales force motivation and Trade marketing in 6 countries with blue chip multinationals . He also has worked in Field and Telephone Direct Sales in a range of sectors (FMCG, Industrial products, Publishing and TV.


Tony is Founder, President and CEO of Sales Focus Inc, Transaction Focus’ USA partner. He built Sales Focus from scratch 25 years ago into the leading US Sales Outsourcing company representing companies such as AT&T, BP Solar, Hitachi, Horizon Health, Reliant Energy, Suez and TXU Energy.


Fast paced, entrepreneurial Sales and marketing professional who heads Transaction Focus’s French operation, primarily managing the Intel business in France. Arnaud was a Senior Territory Business Manager at Cisco for 6 years. He started his career in Key Accounts at Procter & Gamble before holding senior sales manager roles at Altares-Dun & Bradstreet for 2 years and at Orange Business Services for 4 years.


David is a partner of TFocus Health www.tfocushealth.com, Transaction Focus’ healthcare division. He started his career in Marketing roles at 3M Healthcare (5 years) and at Seton Healthcare (10 years) before becoming Marketing Manager at Hollister Europe (4 years) . He was then Managing Director of Amoena UK for 16 years and also spent a few years working in the USA.


Marek is an accomplished Cisco and Akamai certified PC, Software, cyber security pre-sales, channel builder, trainer and SMB general manager. In Poland ; he has extensive experience in the Education and Government sectors.


Seasoned operations, logistics and communications professional with a strong consultancy track record. Andrew worked at Air New Zealand in APAC markets before heading strategic alliances at British Midland.


Chris has 31 years of experience in the IT industry, mainly with HP.
Starting as an applications developer and progressing through project/programme/account management into the business operations space.
He has gained substantial experience in the Public Sector working with a number of government clients. This has lead to a good understanding of the security constraints these organisation face, working as a security and safety consultant for 5 years and has also performed the deputy SIRO (Senior Information Rick Officer) role.
Chris is now working on Business Intelligence through Transaction Focus helping our clients to visualise the data they already have and use this to improve their business.”


Tomasz is an astute multilingual business growth specialist.

He has advised the Polish government on innovation projects, development and finance and has also project managed several EU Framework programmes. After completing a Law degree at Wroclaw University, Tomasz started his career at EY Poland as a Tax & Legal advisor.


Elvis has experience of the Finance, Economics, and Statistics-Operational Research fields, with advanced practice, knowledge and education in risk management, decision-making, business intelligence, corporate finance, financial and non-financial due diligence and real options valuations. He has participated in many international consulting projects in Latin America (Venezuela, Colombia, Ecuador, Chile, Guatemala, Argentina), Portugal and the USA. Elvis has implemented training programs in Decision Making and Strategic Thinking for boards of directors, managers, analysts and senior professionals in government agencies (e.g., Venezuelan Treasury Office, Vice-presidency of Guatemala, Planning Ministry), oil and gas companies (e.g. Petroleum of Venezuela, Petrochemical of Venezuela), IT and telecommunications companies, Banks and SMEs.


Senior International Executive with a history of driving sales/ marketing and business development teams across the EMEA and US regions to Multi National Organisations and Communication Service Providers direct.
Successful at establishing new market offerings, using internal and external resource and keeping within budget. Experience working with the Large Tier One Service Providers in Europe that include, Telefonica, BT, Vodafone, Orange, Telecom Italia, Deutsche Telecom as well as OEM suppliers Hewlett Packard, Alcatel/Nokia, & IBM. Radvision UK MD prior to Avaya acquisition Launched HP Networking into the large Service Providers across EMEA. Created over $100m pipeline from 5 of Europe’s top Telecom Service Providers. Created a ‘Networking as a Service’ offering for the services providers. Established a Pan European Consulting Practice for Service Providers with a $75m pipeline in one year. Non Exec European Board Member of Magor, a Canadian Video Conferencing company for 5 years.


Harry is a true ICT professional with a 30 year track record of achieving ROI within the disciplines of marketing, business development and channel management of resellers, MSPs, system integrators, distributors, ISVs,vendors and end users.

Harry’s experience at Oracle, Apple, Compaq and CGI in addition to other interim management assignments and an MBA at HES Amsterdam equip Harry with a rare intuitive strategic insight.


John is an experienced management consultant, strategic thinker and researcher who has a track record of improving sales processes and efficiencies in the Private and Public sectors.
Since working for GE Capital in the USA and UK, John has worked for various management consultants servicing Corporates and SMEs. He has significant Contact Centre and Field Sales experience and is driving Transaction Focus’ Non Financial Due (TRUE) Diligence campaign


Oussama has worked for 3 years as an IT consultant and project manager in France before switching to supply chain consulting for major manufacturing groups in the MENA region.
Oussama is now operating our business process outsourcing (BPO) team in Morocco with clients from France and the UK. Thanks to the MENA team, based in Casablanca, Transaction Focus enables organisations to focus their resources on their core business activities while outsourcing their support activities.


Monika is an inspiring, energetic CIPD accredited sales, customer service and leadership trainer who ensures that clients achieve tangible results.
She has recently run impactful training programmes at The Hilton,The Westbury, Park Plaza, Radisson, Legoland and Rentokil Initial.
Before becoming a training specialist, Monika frequently exceeded ambitious sales targets as Business Development Manager at Bright Grey in Edinburgh.

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COCO HQ garden supervision


Transaction Focus and our Directors and Associates have worked with a broad and rapidly expanding range of client organisations from the UK and around the world drawn from the public sector, the corporate sector, Government (Local and National), charities and not for profit bodies. These engagements vary in terms of complexity and include :

186K Group (a division of Lattice Group PLC) 
ABC (Audit Bureau of Circulation)
Abbey PLC
Alcatel Lucent Enterprise
Allianz Cornhill (Schemes Division)
Allied Domecq
Alphyr Technologies Limited
Amey Construction Group
Action Computers Limited
Autobar (A division of Kuwait Investment Office)
BAA (British Airports Authority)
BAT (British American Tobacco)
BT Retail
BT Wholesale
Bermuda Department of Tourism
Breathe Financial Management Limited
Britain’s Best Breaks
British Nuclear Fuels
British Telecommunications PLC
CUC (UK) Membership Services Group
The CV Clinic
Cassini Publishing Ltd
The Car Shop (A division of Camden Motors Group, Mercantile Credit PLC and Barclays Bank)
Cendant International
Close Brothers Bank
Code Consultancy Services
Cotton Council USA
Coty Cosmetics
The Credit Protection Association
De Beers
Destination Alliances
Dormer Engineering Limited
Electricite de France/London Electricity PLC
Enroute Media
Essex County Council
Evito IT Events
Fuel Tech
Filemaker (EMEA) – Workgroup software division of Apple Corporation
The Fire Protection Association
First National Bank PLC
First National Invoice Finance Limited
Focus Investigative Analysis Limited
GE Capital (RFS)(Europe)now GE Money
Gage International Inc
Glorious London
Hardy Business Forms Limited
Hilti Power Tools
Hilton Hotels
Hotel Control
Huntingdon District Council
Hypo Bank
The Hysterectomy Association
Intrac (A division of The Horserace Totalisator Board – THE TOTE 
IT 365 Support
Ionic Pools
Ireland fx
Kent County Council-Locate in Kent Initiative
Kia Motors

Kimberly-Clark Professional
London Heathrow Airport
Lunn Poly
Mars Confectionery
Mellon Newton Investment Management
Ministry of Defence
Move Smooth
Net Reveal
North Wiltshire District Council
Ocean Link
Orange PLC
Outside In Limited (Cambridgeshire Training and Enterprise Council)
Pancomp International
Pet Plan Insurance (UK) Limited
Private Patients Plan
Prudential Corporate Pensions Business
Renault (UK) 
Royal London Mutual Assurance Society
Royal Mail International
St James’s Place
Sandwich Tourism
Sarsen Housing Association
Seeboard Retail Appliance Repair
Sun Life of Canada
St Ives Town Council (Cambridgeshire)
SWEB (South Wales Electricity Board)
Thanet Tourism
Thomson Holidays
Viridian PLC (Formerly the Northern Ireland Electricity Board)
WCOD (Worldwide Center for Organisational Development)
The Walt Disney Company
West Wiltshire District Council
Zarcus Ltd
Alcan Packaging
Clondaikin Group
SGD Packaging


Media neutral sales and marketing assistance.


“Transaction Focus did such a good job last time , we have decided to give you this new project”

Lidia Jurisich , High End Segment Manager, IBM CEE

“You have really done an outstanding job and we are all very grateful for your efforts”

Nigel Bishop, Chairman of The Guild of Travel and Tourism.

“I feel a lot more confident after your telephone mentoring. My sales have increased by 75%”

Chris Bush, Trade Adviser, British Chamber of Commerce Slovakia.

“I wanted to personally congratulate you with the recent successes you are booking in our inside sales pilot.
Starting from scratch and then closing 5 deals, including this Drapes deal, in only 7 weeks of calling is a great achievement !”.

Bart Verreydt, EMEA Sales Operations Manager, Kimberly Clark Health Care.

“I enjoyed working with Transaction Focus..I will always think of you when it comes to telemarketing”.

Andrea Talmacsi, Ogilvy.

“Within a few months, your team performed as well as our Kimberly-Clark Internal team”

Edith Matthysen – District Manager, South Europe – Kimberly-Clark Professional.

“I was amazed at how many appointments Transaction Focus secured for me. Just as Charles promised, an experienced sales person was put on the job and the results are testament to that.
I look forward to working with Charles and his team again soon.”

Michael Bull, Director of Fine French Foods Ltd.“We manage to close 75% of the leads generated by Transaction Focus”

Catherine Smith, Managing Director of Zarcus Ltd.“Cassini Maps appointed Transaction Focus to help create and implement a direct sales strategy to reach the UK book trade. Within four months, we had sold our maps into over 70% of Waterstones stores in England and Wales and an ever increasing number of independent booksellers. This ‘joined-up’ sales and marketing approach is really working for us.” 

Brian Quinn, Managing Director of Cassini Maps

“I think you are excellent at telesales”
 David Brooks, MD of The Inbucon Group


Number of years experience : 16
Number of clients : 220
Number of locations : 32
Number of Languages : 22