A strong digital strategy and consistent, organic generated visibility on Google can make a huge difference to businesses. Lead Generation should become so much easier. Brand content and communication must also have a consistent theme.
We at Transaction Focus are passionate about brands and have offered comprehensive brand advice to clients for 15 years.
Well managed, strong, relevant, integral brands are quite likely to become everlasting. How exciting is that ?
It is only when brands are mismanaged or are no longer fresh, relevant and innovative that they die or lose market share.
True, diligent social media management (SMM) and organic SEO (Search Engine Optimisation) is increasing in importance all the time.