New Business Development

Transaction Focus adopts a unique CLV (Customer Life time Value) approach to business development.

Many companies waste significant human and financial resources on new customer acquisition.

Frequently, large numbers of new prospects are lost or not retained, which means that the new customer acquisition process is costly and never ending.

Our Transaction Marketing methodology enables you to break down the sales and marketing process into simple Transaction steps, that are measureable and make your sales and marketing teams accountable.

These steps can even be pre-set and tracked by your financial team.

We can create Transaction Audits for your financial team, but preferably alongside them as a team.

Together we concentrate on one step at a time. This is an integral part of our test selling approach.

Transaction Focus offer an extremely ROI focussed and structured approach to new business development.

Our sales process methodology is market research driven and uniquely tailored to your product, service and brand.

We firstly concentrate on your brief and will always challenge it in the true spirit of continuous improvement.

Our aim is always to create a self sustainable leak free closed loop CRM (Customer Relationship Management) sales process so that it becomes a natural growth process that is easy for everyone in your company to adopt. It should become a habit ; a natural part of business life.

How does our New Business Development Approach work ?


1. Transaction Focus searches out the most profitable “natural fit” future customers that your business can service perfectly.

2. We then implement a range of small scale test selling and test marketing approaches based on our years of experience with the sole purpose of winning new customers. Our testing is always LIVE.
We don’t fire blanks…We research and continuously improve as we go.

3. We measure and report with our Transaction Audits and define success metrics.

4. Reshape and further improve the offer and research new target prospect groups.

5. We scale up successful test selling programmes and develop new sales packages for new channels and new export markets.

6. We ensure that the successful programme is embedded in your organisation and that it becomes a customer acquisition and customer service habit ….part of your culture..

7. We focus on customer service and can conduct customer audits. This is all part of our natural closed loop Transaction Marketing process, so that profitable customers are retained and also naturally refer you to new customers.

8. Unlike many consultancy firms, Transaction Focus’ aim is to ensure that your new business development process is fresh and sustainable and that costs of customer acquisition are reduced.

This approach also suits Transaction Focus. As we see you grow naturally, we can help you with new channel development and export sales.

9. We also carry out thorough Distributor Due Diligence (DDD) for companies of all sizes in all sectors. This is a tailor made service and is also part of our Non-Financial Due Diligence service.

Transaction Focus have sales and marketing representatives in :

Albania, Belgium, Brazil, Bulgaria, China, Croatia, Czech Republic, Denmark, Estonia, France, Finland, Germany, Greece, Holland, Ireland, Italy, Japan, Korea, Macedonia, Malaysia, Morocco, Norway, Philippines, Poland, Portugal, Romania, Russia, Singapore, Slovenia, Slovakia, Spain, Sweden, Switzerland, USA, Vietnam…