CHARLES SMEE
Charles Smee, our founder has 20 years experience of Advertising, Sales Promotion, Sales force motivation and Trade marketing in 6 countries with blue chip multinationals . He also has worked in Field and Telephone Direct Sales in a range of sectors (FMCG, Industrial products, Publishing and TV)
John is an experienced management consultant with training from Big 4 consultancies, the Japanese, the Future Foundation, GE Money Six Sigma black belt masters and former McKinsey consultants and practice leaders covering :- strategic conceptualisation, strategic execution , BPR, BPRD, Balanced Scorecard, target operating modelling, organisational redesign, agility mapping, smartsizing, EFQM, best in breed standards, Six Sigma “lite” practices, benchmarking, Hoshin
Planning, Lean,5S,Poka Yoke, Kaizen, Nine Wastes, JIT and QM.Futureproofing, risk optimisation ,DELPHI, Backstepping, Wisdom Warfare and Genius Ghosting.
John has personally produced £2 million gbp in annualised fee income.
ED GUNDRUM
Ed Gundrum is located in the US where over the past 20 years he has helped grow companies from the US, Europe and Canada via direct sales, marketing, market research and alliances development with partners Microsoft, HP, Cisco, HP, Nokia, VMware, EMC, Peregrine, Motorola, IBM and British Petroleum. He has also held executive level positions at both IBM and EMC where he grew their data center, telco, digital media and security software and hardware solutions globally. Ed is a designated ENISA Security Subject Matter Expert and former member of the Microsoft Partner Advisory Board.
NICOLA ELLISNicola Ellis has over 20 years of experience in Strategic Planning and Marketing. Eighteen years was spent developing the diamond jewellery markets in the Far East and India for De Beers. In recent years she has helped a variety of SMEs in the UK to develop their business and marketing activity.
SUE LAWRENCESue Lawrence has worked extensively in the delivery of worldclass service during her career at British Airways and Accenture. With international and UK experience, Sue has focused both on the design of the service product as well as the development of the individual as a business asset through targeted communications, training and coaching.
TONY WARDLE
Tony shapes brands and brand messaging with a focus on driving sales and margin growth. He was CEO of several Saatchi subsidiaries and Group Marketing Operations Director at Reuters. He has worked on branding projects with such household names as Reuters, Orange, Virgin and Fujitsu, and with Bristol & West Mortgages, Countrywide Farmers and many smaller SMEs.
FRANK VAN DEN BERG
Frank started his career with Unilever, worked with WMX Technologies, Renault and GMAC Financial Services, in managerial and then executive international responsibilities. His 20 year track record includes all elements of international business development, from analysis to strategy formulation and hands-on implementation, including new country entry (Eastern Europe, Asia), dealer management, marketing and advertising, key account management (including General Motors), sales and sales training (including training programs for 1000+ persons across Europe), new media, and mergers & acquisitions.
Frank has an MBA from Insead (Fontainebleau, France), MA in Economics (UK) and an MA in History (Netherlands).
DAVID ACHESON
David has worked for 25 years in B2B industry with extensive experience in Document Management, IT and Outsourced Sales Management. He had held many senior management positions including Head of sales Operations and Business Development for Danka UK. His knowledge of sales process and sales management give him the ability to consult at the highest level on improving sales productivity and or reduction of sales cost to any B2B business.
FRANK POLYZOTIS
Frank has over 15 years of experience in the IT industrywith extensive experience in Business Development & Strategic Planning, Project Management & Consultancy, Global Sales & Marketing, and Operations in
various sectors such as B2B, Telco, Governement, and Banking.He has held many senior positions in reputable companies such as IBM and Teleperformance. Frank's success has revolved around his overall practise of a complete "A-Z" solution for this clients through his experience working in both the Canadian and European business markets.
OUR APPROACH
Established 6 and a half years ago, Transaction Focus has successfully established itself as a highly adaptive and competitive outsourced sales and marketing company, with a client base of over 20 companies. Transaction Focus works with a diverse mix of clients from the media, IT, technology, communications, and travel sectors.
Transaction Focus is led by Charles Smee who has over 20 years experience of field and telephone direct sales, call centre management, sales force motivation sales promotion, advertising and trade marketing. He has worked for mainly blue chip multinationals worldwide in a range of sectors; FMCG, Industrial products, Publishing and TV.
Charles is supported by an extensive team of sales and marketing professionals all from the highest levels of management with specialist knowledge in the travel, luxury goods, telecommunications, technology, food, fmcg and management consultancy..
Transaction Focus offers a comprehensive brand centric and practical service to maximise the value of your customer transactions in the short and long term. We call it Transaction Marketing ™.
Put simply, we ensure that you retain the most profitable clients; it is the smartest way to make money and stay in business.
We are sales and marketing professionals who focus on the job in hand, either independently or alongside your sales and marketing team
We work as sales people simultaneously as observers (even anonymously if you like) to analyse sales performances, Brand Performance Indicators and other Key Performance Indicators (KPI’s).
OUR PHILOSOPHY
Mindful, Confidential and Rapid Reaction
Transaction Focus works mindfully, confidentially and rapidly towards your objectives with true cultural understanding and a sense of overriding mission.
All our consultants, trainers and interims are highly experienced people; they have operated in a range of environments, internationally and within the UK.
We create outsourced sales, telemarketing and telesales functions on your behalf. Personnel are hand picked and trained with great care around core members of our virtual team who have worked with us for a number of years.
As our teams are experienced and have functioned in similar environments, the learning curve and product familiarisation period needed before achieving results is shorter.
Whatever work we undertake on your behalf is covered by a comprehensive Contract and a Non Disclosure Agreement plus a Non Circumvention clause at inception.
This protects our respective positions, prevents misunderstandings and ensures that competitors are not alerted to your plans until you are ready to reveal them.
What we are and what we are not
Effectively we become a seamless "white labelled" extension of your own sales and marketing operations where these already exist. Transaction Focus provides new resource in those territories and jurisdictions which you are market testing for the very first time.
We are achievement orientated professionals 100% dedicated to working for you for the hours and time durations we both agree.
We are not "commission agents" or contractors with divided loyalties and work on a basis of mutual trust, loyalty and co-venturing.
Ideally, Transaction Focus works with clients who want to grow; who are passionate about implementing change, and who recognise that this may take time, effort and rigorous challenging to existing ways of working.
Obviously there is a balance to be struck between results and the pace of change but achieving rapid results will mean changing mindsets of key staff as well as those at the "coalface", and minimising the number of phases and decision points for the work.
Preparation and Research not Guesswork
We do not believe in "flying blind" or taking work for the sake of it.
Just as an airline pilot plans his route and files a flight plan, all markets we enter are researched carefully prior to the market entry process and subjected to a Sales and Marketing Implementation Plan, so that only the tailor made mixture of people and financial resources to meet your objectives is deployed.
In cases where you have already undertaken such research, we will incorporate it into our preparatory work and extend it to bring it fully up to date as required.
Using this approach is cost effective, efficient and mitigates against the risks of over committing, getting it wrong or creating unwelcome competitor reaction before you are fully prepared to deal with it.
Where we identify emerging issues that arise from changing circumstances, these are brought to your attention so that our approach can be adjusted to ensure a successful "sales mission" rather than creating mission creep.
WHO TRANSACTION FOCUS AND OUR ASSOCIATES HAVE WORKED FOR
Transaction Focus and our Directors and Associates have worked with a broad and rapidly expanding range of client organisations from the UK and around the world drawn from the public sector, the corporate sector, Government (Local and National), charities and not for profit bodies. These engagements vary in terms of complexity and include :
186K Group (a division of Lattice Group PLC)
ABC (Audit Bureau of Circulation)
Abbey PLC
Allianz Cornhill (Schemes Division)
Allied Domecq
Alphyr Technologies Limited
Amey Construction Group
Anzaja
Action Computers Limited
Autobar (A division of Kuwait Investment Office)
BAA (British Airports Authority)
BAT (British American Tobacco)
Bss
BT Retail
BT Wholesale
Baytree
Bermuda Department of Tourism
Breathe Financial Management Limited
Britain’s Best Breaks
British Nuclear Fuels
British Telecommunications PLC
CTS
CUC (UK) Membership Services Group
The CV Clinic
Carrefour
Cassini Publishing Ltd
The Car Shop (A division of Camden Motors Group, Mercantile Credit PLC and Barclays Bank)
Cendant International
Close Brothers Bank
Coca-Cola
Code Consultancy Services
Cotton Council USA
Coty Cosmetics
The Credit Protection Association
De Beers
Destination Alliances
Dormer Engineering Limited
Electricite de France/London Electricity PLC
Enroute Media
Essex County Council
Evito IT Events
Filemaker (EMEA) - Workgroup software division of Apple Corporation
The Fire Protection Association
First National Bank PLC
First National Invoice Finance Limited
Focus Investigative Analysis Limited
GE Capital (RFS)(Europe)now GE Money
Gage International Inc
Gas-elec
Glorious London
Hardy Business Forms Limited
Hilti Power Tools
Hilton Hotels
Hotel Control
Huntingdon District Council
Hypo Bank
The Hysterectomy Association
IBM
IIOM
i-Team
Intrac (A division of The Horserace Totalisator Board - THE TOTE
IT 365 Support
Ionic Pools
Ireland fx
Kent County Council-Locate in Kent Initiative
Kia Motors
Kimberly-Clark Professional
LG
Lunn Poly
M-Box.Com
Mars Confectionery
MediaTel
Mellon Newton Investment Management
Milupa
Ministry of Defence
Mobiexplore
Move Smooth
Net Reveal
Nokia
North Wiltshire District Council
Ocean Link
Orange PLC
Outside In Limited (Cambridgeshire Training and Enterprise Council)
Pancomp International
Pet Plan Insurance (UK) Limited
Private Patients Plan
Pro-Viewed
Prudential Corporate Pensions Business
RAC
Renault (UK)
Rollatherm
Royal London Mutual Assurance Society
Royal Mail International
St James’s Place
SWEB (South Wales Electricity Board)
SailRacer
Sandwich Tourism
Santander
Sarsen Housing Association
Seeboard Retail Appliance Repair
Sun Life of Canada
St Ives Town Council (Cambridgeshire)
Teleperformance
Thanet Tourism
Thomson Holidays
Viridian PLC (Formerly the Northern Ireland Electricity Board)
Vodafone
WCOD (Worldwide Center for Organisational Development)
The Walt Disney Company
West Wiltshire District Council
Zarcus Ltd
