Strategic selling

In order to carry out Strategic Selling effectively,we need to have a sophisticated lead generation and lead nurturing approach to sales.

Profiling and segmenting profitable target prospects is a good way to start.

Sales persons need to be increasingly marketing savvy and have strong sector and channel knowledge.

All marketing and communications should be channel development specific.

We really do need to understand the priorities of our new channel decisionmakers and influencers.

lead generation

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