Transaction Focus logo
We have discovered that to Chinese speakers, our TF logo identifier was not very positive, progressive nor aspirational.
It implies that sales are going “down”, not “up”...Not great for our business ..!
We conducted focus groups with Chinese communities from around the world and made the necessary changes.
So we now turn our logo on it’s head when addressing Chinese speaking markets and most Chinese people now perceive our logo to mean that sales are going “up”, rather than “down”...
If you are doing international business, why not double check that your logo and brand proposition are well perceived in those target export sales markets.
Transaction Focus are always happy to help you with your brand design and brand planning.
We have experience of creating brands from scratch and many of the Transaction Focus team have managed major international brands as Marketing Directors or as senior Account persons in major multinational agencies.
Does your brand communication provide you with that competitive edge?
Transaction Marketing™ is all about your brand.
Many SME’s do not appreciate the importance of brand preservation and sound stewardship.
We also offer brand creation and brand building methodologies and solutions.
Why not measure your brand effectiveness with our Transaction Audit ™.
Give your team something to think about.
Strong brands win business. This is a pretty universal truth. If you do not have strong branding, it is wise to seek some brand advice.
When marketing and sales work together the outcome is greater than the sum of parts.
Businesses that believe in these brand truths and put them into action gain credibility and have a safe, trusted, watertight vessel (with strong brand values) in which to face the storm.
Those that do not batten down and cut costs may go to sea in a leaky bucket.